Finding Your Capital S Story: Why your Story Drives your Brand
SKU: 60115541897

Finding Your Capital S Story: Why your Story Drives your Brand

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Description

Finding Your Capital S Story: Why your Story Drives your BrandFINALLY: THE ANSWER TO WHY SOMEONE SHOULD BUY FROM YOU,WORK FOR YOU, INVEST IN YOU OR PARTNER WITH YOU As a business leader, you need this answer to find your best fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard wired to remember stories and use them to

FINALLY: THE ANSWER TO WHY SOMEONE SHOULD BUY FROM YOU,
WORK FOR YOU, INVEST IN YOU OR PARTNER WITH YOU

As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results.

Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.

By uncovering, developing and sharing your Capital S Story, you have the opportunity to turn biology, culture and science to your benefit, engaging your most important audiences.

In Finding Your Capital S Story, Paul Furiga shares the formula to:

  • Quickly describe your true business purpose and your genuine identity
  • Identify those in your organization best equipped to share your story
  • Continually engage your most important audiences.

READ FREE CHAPTER 1

ABOUT THE AUTHOR

Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency. A perennial top-ranked firm in the annual O’Dwyer’s national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region’s 50 fastest growing companies.

WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts.

In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. The chapter’s highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region.

You may also contact Paul at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.

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SKU: 60115541897

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Amanda Sammon
Pawtucket, US
★★★★★ 5
Great Suit
Size: Small, Color: Light Grey
Was a little tight in the shoulders but otherwise fit great and looks good.
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Reviewed in the United States on April 30, 2026
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Valentin Zahrebelnyj
Pawtucket, US
★★★★★ 4
Fabrics Great, Size a little Big, Overall Pretty Good
Size: Medium, Color: Dark Navy
This suit was truly great, the size for the pants and the vest were pretty on point, maybe a little long for the pants. The jacket was way too big though compared to the rest. Overall pretty good suit for the price, very surprised at the build quality and faabrics.
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Reviewed in the United States on April 30, 2026
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Mr & Mrs Robinson
Pawtucket, US
★★★★★ 5
Nice pants.
Color: Deep Gray, Size: 10
These are nice pants for a boot to wear to a formal event. I got these for my son to wear to a wedding. They fit him good and he said they were comfortable. The material seems decent for the price. He wore them one before out growing them but that is expected with kids.
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Reviewed in the United States on June 3, 2026
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daniellesuzanne
Lowell, US
★★★★★ 5
Nice Formal Pants for Boys
Color: Black, Size: 8
These pants are very nice. I really appreciate the quality you get for the price!
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Reviewed in the United States on May 22, 2026
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OkraGarden
Charlottesville, US
★★★★★ 5
Great formal pants
Color: Navy Blue, Size: 12, Color: Navy Blue, Size: 12
These worked great as school uniform pants. Thick, quality fabric material. Fits well and has a comfortable waist.
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Reviewed in the United States on May 5, 2026

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